New McDonald's Rewards Program
/-
McDonald's new rewards program is launching nationwide after tests.
-
Users will get a free McChicken, burger, or ice cream after their first purchase.
-
Rewards programs are becoming more important than ever for fast food chains.
McDonald's is expanding a new customer rewards program nationwide after limited tests in certain areas of the US. Signing up for the program can get you a free vanilla cone, cheeseburger, McChicken, or hash browns after your first order.
My McDonald's Reward will replace My McCafe Rewards, the previous customer loyalty program. Customers who had existing points will still be able to keep them.
Using the app to order food or scanning in-store will rack up points on purchases, which can be exchanged for free menu items. Each dollar spent equals 100 points. Once customers reach 1500 points (about $15 worth of purchases) they're eligible to redeem a free item.